Graphic Design Senior at RISD + Creative Writer living in Harlem, NYC. My work focuses mainly on the conceptual and image-making side of graphic design, aiming to produce unique, meaningful intersections of visual design and semiotic storytelling.

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Y2K Zine – Year Zero


November 2020 – Web/Print Publication, Photoshop, InDesign, 2067 x 2953 px

For the final project of Typography 3 I created a publication dedicated to the Y2K aesthetic movement, originating in the early 2000’s. My own nostalgia for this period and all it’s cultural quirks made this a fun project, even though many of the design practices from the time period could be considered “bad” or outdated now.

I started by determining what exactly defined the Y2K time period in terms of design: Bubbly forms, shiny surfaces, bright neon colors, egregious typography, drop shadows, and more. I took those elements and combined them in a way that didn’t only evoke a familiar sense of nostalgia but also alluded to the future of design and what can be accomplished now with the tools we have available to us. This was primarily conveyed through the replication of older methods with more experimental techniques added such as layering of image and grid-breaking structures.

Deciding on typography and layout was the most difficult part of the project. In order to evoke the Y2K era the type needed to wacky and colorful, but also speak to the sleek imagined futurism fueled by the ongoing technology boom. I ended up carrying over the techniques I experimented with in the main header type over to the overall grid structure of the publication, breaking traditional systematic conventions in favor of experimentation.

Web publication: https://xd.adobe.com/view/409ae789-194a-4d34-b2e4-533637baf39a-15c9/









︎ 1_Mall Parking Lot Maps
︎ 2_Year Zero, Y2K Zine
︎ 3_SpaceX Poster Series
︎ 4_Collage Tarot Deck
︎ 5_Olly Marketing Campaign
︎ 6_Multiworld Corporation™
︎ 7_Degree Project, In Transit Out
︎ 8_Motion Graphics/Animations
︎ 9_Typographic/Formal Studies
︎ 10_Branding Work
︎ 11_Short Stories



Will Lotz ︎ RISD Graphic Design BFA Graduate + Creative Writer living in Harlem NYC. My work focuses mainly on the conceptual and image-making side of graphic design, aiming to produce unique, meaningful intersections of visual design and semiotic storytelling. Through my practice I strive to combine my passions within larger scale projects in the form of creative direction and management.


︎ About
︎ Work Archive
︎ Behance
︎ LinkedIn
︎ Instagram

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